Keeping the Audience on Your Side
Design serves one primary purpose: to gain the trust of its intended audience
Within the first second of viewing a design — before even reading a single word — we have already determined our opinion about the quality and likely trustworthiness of what we are seeing. Once that basic line of trust is established, it is only then that design can clearly work to help turn data into knowledge and knowledge into understanding.
In this workshop, we will present the principles of trust for design, and look at how designers can use them to help clients understand often obscure design decisions.
For more details on trust and design, see Jason’s article "10 pro tips to get people to trust your site” on CreativeBloq
Who We've Trained
Students will learn:
- Why design is critical for retaining the audience's trust in a product
- How to avoid design pitfalls that wreck an audience's trust
- Ways to use interactive design for smoother user interfaces that people trust
- Why creating a design voice is imperative for trust